Chapter 1 · The Feel

What Makes It Trinity

Six habits. When a piece drifts, it broke one of these.

Navy is the voice. Gold is the garnish.

Navy talks; gold appears in small deliberate doses: a rule, a keyline, one big number. The one exception: an all-navy or all-gold poster carrying a single sentence.

In practice: gold over ~10% of a piece? Dial it back.

Classical type, gracious case.

Trajan-style capitals for titles, Times New Roman for sentences, bold italic for quotes. In headlines, the little words (of, in, and, the) go italic.

In practice: one classical title, calm serif body, nothing shouting.

III

Unhurried whitespace.

We are the "rich yet unhurried" school, and our pages should look like it. One idea per page; a cream band is how a page breathes.

In practice: crowded? Remove an element, don't shrink everything.

Real moments, warm light.

Candid, mid-action, naturally lit. Real laughter, paint on hands, the cap toss. Navy and gold show up in the frame on their own.

In practice: one great candid beats four posed ones, and any clip art.

Geometry from the crest.

The quarter circle is our shape: photo corners, collage blocks, the corner mark, gold dots in quiet cells.

In practice: round one corner fully, not all four a little.

Words that bless, never sell.

Warm, plain, confident. Numbers as testament, not pitch; credit God's faithfulness and the community, never ourselves. No hype, no "kids."

In practice: open with the why, state facts plainly, close warm.

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